THE HOWL - ACTORS

Performer Social Media & Confidentiality Rules

These rules apply to ALL performers working at The Howl.

They apply:

• Before the season
• During the season
• After the season

There is no expiry date. If you are ever unsure about something, do not post it.

1. The Characters Are Owned by Mead Open Farm

All characters, costumes, masks, makeup designs, names, storylines, sets, scripts and creative concepts associated with The Howl belong to Mead Open Farm.

You are hired to perform a role. You do not:

• Own the character
• Co-own the character
• Claim ownership of the character
• Present the character as “yours”
• Recreate or use the character outside The Howl without permission

You must never publicly refer to a character as:

• “My character”
• “The character I played”
• “My role”
• “My haunt”
• “My maze”
• “My monster”

Any wording that publicly links you personally to a specific character is not allowed.

Characters and creative material from The Howl must not be recreated, developed, performed or used outside the event without permission from Mead Open Farm.

2. Scream Park Entertainments Ltd

Must not share our creative process, training techniques or methods for auditions, rehearsals or operational stages. This applies whether you are successful in being cast or not.

3. Announcing Your Involvement at The Howl

You are permitted to post on social media that you are:

• Acting at The Howl
• Performing at The Howl
• Returning for another year
• Working as a scare actor at The Howl
• Involved in a specific haunt

You may only use an approved image or video supplied by The Howl or taken from the official The Howl social media channels.

You may not use personal photos or videos for your announcement.

Your announcement may state the haunt you are working in, but it must not identify the character you portray.

Approved examples:

• “Excited to be acting at The Howl this year. #ReleaseTheHowl”
• “Back again at The Howl for 2026. #ReleaseTheHowl”
• “Back again in this year. #ReleaseTheHowl”

4. You Are Not Allowed to Post Personal Content

You are not allowed to post any personal content relating to The Howl.

This includes:

• Behind-the-scenes photos or videos
• Dressing rooms
• Makeup rooms
• Makeup stations
• Costumes
• Masks or prosthetics
• Sets or props
• Rehearsals
• Cast photos
• End-of-season photos
• Throwbacks
• “I miss this character” posts
• TikToks in costume
• TikToks while partially in costume
• TikToks out of costume discussing your role
• Photos or videos of performers getting ready
• Photos or videos of performers having makeup applied or removed
• Photos or videos of performers out of character
• Videos explaining how an attraction, character, scare or effect works
• Backstage areas that guests would not normally see

This applies during the season and after the season.

Even one photo is not allowed.

5. You Must Never Publicly Reveal Which Character You Portray

You must never publicly reveal or confirm which specific character you portray at The Howl.

This includes:

• Posts
• Stories
• Comments
• Replies
• Bios
• Profile descriptions
• Live videos
• Captions
• Hashtags
• Photos or videos
• Comments on other people's posts

You must not say:

• “That was me”
• “I played this character”
• “That’s me”
• “That’s my costume”
• “That’s my character”
• “You saw me last night”

You must not confirm your identity if someone asks.

No clues. No winks. No hints.

If a guest, friend or follower correctly guesses which character you portray, you must not confirm it.

6. You Must Not Reveal Other Performers

The same rules apply to the identities of other performers.

You must not:

• Identify another performer behind a character
• Tag another performer in character content
• Confirm which character another performer portrays
• Share cast lists or character allocations
• Reveal who works in a particular role
• Make comments or jokes that allow someone to work out a performer's identity

This applies even if the other performer is happy for you to reveal them.

7. Interacting With Official The Howl Social Media Posts

If The Howl posts a photo or video featuring a character you portray, you must not:

• Comment identifying yourself
• Tag yourself
• Tag another performer
• Tag a friend who works at the event
• Confirm your involvement in replies
• Say or imply that the person pictured is you
• Make jokes that reveal your identity
• Encourage other people to identify you

You must also not:

• Speak on behalf of Mead Open Farm or The Howl
• Answer visitor questions on behalf of the event
• Respond to complaints on behalf of the event
• Reply to positive or negative visitor comments as a representative of The Howl

You may like and share approved official content in accordance with the rules below, but you must not draw attention to yourself or another performer's identity.

8. The Only Content You May Share

Apart from your announcement post, the only content relating to The Howl that you may share is official approved content that has either:

• Been directly issued to you by The Howl, or
• Been published on the official The Howl social media platforms

You may share approved official content once during the season and once after the season.

A maximum of three social media posts per season, per platform is permitted, including your announcement post.

Each post may be a carousel containing multiple approved images.

When sharing approved content, you must not:

• Identify yourself as a specific character
• Identify another performer
• Say which character you played
• Add behind-the-scenes information
• Explain how a character, scare or attraction works
• Tag other performers
• Reveal confidential information

An example of an acceptable caption:

“Proud to have been part of Full Moon Manor at The Howl 2026. #ReleaseTheHowl”

9. Costumes, Makeup and Characters Must Stay Within The Howl

Costumes, masks, prosthetics, makeup designs and other character elements must not be used to create personal social media content.

You must not:

• Film personal TikToks or Reels in costume
• Take costume or character content specifically for your own social media
• Film backstage content while in character
• Recreate your Howl character away from the event
• Recreate the character's makeup, costume or mannerisms for personal content
• Use the character for personal appearances, content or promotional purposes
• Create unofficial character accounts or social media profiles

Being permitted to perform a character at The Howl does not give permission to use that character outside the event.

10. Professional Acting Platforms Exception

You may list The Howl as a professional acting credit on recognised professional casting platforms such as Spotlight, Mandy or StarNow, or on your professional acting website.

The credit must be factual.

You may:

• State that you performed at The Howl
• State the haunt you performed in
• List the specific character or role for professional casting purposes
• Use approved imagery of the character you portrayed

You must not use:

• Personal backstage photographs
• Dressing room photographs
• Rehearsal photographs
• Unapproved character photographs
• Images containing other performers without approval

This exception applies only to recognised professional casting platforms and professional acting websites.

It does not apply to Instagram, TikTok, Facebook, X or other social media platforms.

11. Confidentiality Applies After You Leave

These rules do not end when:

• Your shift finishes
• The season finishes
• You stop working at The Howl
• You do not return the following year

You must not later post previously prohibited backstage photographs, videos, cast content or confidential material.

You must not reveal character identities simply because a season has ended.

There is no expiry date.

12. Why These Rules Exist

The Howl relies on:

• Secrecy
• Immersion
• Illusion
• Mystery

When performers reveal characters, identities or backstage content, it:

• Breaks the magic
• Damages the guest experience
• Weakens the brand
• Reveals how the experience is created
• Impacts future seasons

We operate to the same discretion standards as major theme parks and immersive attractions.

13. Breaking These Rules

If you break these rules, you may face:

• Immediate removal from the event
• Termination of contract
• Being banned from future seasons
• Further action where appropriate

Content may also be required to be removed immediately if requested by Mead Open Farm.

Saying you did not know will not be accepted.